Dayhike is an outdoor lifestyle brand that promotes the mental and physical benefits of hiking and time spent outdoors. As a completely new venture with no existing brand presence, the project involved building everything from the ground up. I led the full creative direction, covering brand identity, product design, photography, and the development of a Shopify-based ecommerce store using print-on-demand tools.

Alongside the digital setup, I also created a printed magazine-style brand piece and designed a range of clothing and accessories. Using tools like Photoshop, Illustrator, InDesign, and Lightroom, I was able to craft a cohesive visual identity that worked across both print and digital.

It’s been rewarding to have full creative freedom and continue playing a hands-on role in the brand’s growth. Dayhike remains an ongoing project, and one that reflects my ability to take a concept from idea to launch across multiple formats and channels.