I combined strategic leadership with hands-on management of design, development and delivery teams, focusing on optimising systems, product strategy and aligning solutions with client needs and company goals.

• Led product research, roadmapping and feature prioritisation using scoring systems

• Streamlined workflows across design, development teams and delivery

• Managed and mentored teams, fostering ownership and growth

• Worked with sales, marketing, and technical teams to improve product-market fit

• Introduced testing protocols and feedback loops to ensure quality

• Supported Project Managers in resolving client issues and ensuring satisfaction

• Updated the SLT on progress and issues, contributing to strategic decisions

• Established and monitored KPIs to measure team performance and product success

• Identified opportunities for new features and process improvements

I led the Frontend Development and Design teams as a member of the Senior Leadership Team, driving creative direction, operational efficiency and strategic improvements to ensure high-quality deliverables and cross-departmental collaboration.

• Streamlined workflows to enhance consistency and efficiency across teams

• Mentored team members, fostering innovation and professional growth

• Managed resources, budgets and timelines for successful project delivery

• Built component libraries and templates to improve scalability and efficiency

• Delivered company-wide training to improve cross-departmental collaboration

• Aligned workflows with Product Team to resolve bottlenecks effectively

• Ensured quality control focusing on accessibility and performance

• Led recruitment, onboarding and performance reviews to drive team development

• Updated SLT on performance, challenges and strategic improvements

I focused on elevating design standards, improving workflows and fostering a culture of collaboration and continuous learning. I worked closely with cross-functional teams to implement efficient processes, train and mentor designers and professionalise how the design team delivered value to clients and the wider company.

• Professionalised workflows with structured processes, documentation and best practices

• Built and maintained component libraries and templates to enhance efficiency

• Conducted workshops on design processes and the value of UX/UI

• Streamlined design-to-development handover processes to improve delivery timelines

• Established feedback loops for design reviews to ensure quality improvements

• Led recruitment and onboarding with resources to support new team integration

I worked within a team to deliver custom web solutions for a diverse range of clients. I was responsible for managing projects end-to-end, from initial client consultations to delivering fully designed and developed websites. I focused on understanding client needs, translating them into impactful designs and building responsive frontend interfaces for seamless integration with the Company’s custom CMS.

• Consulted with clients to understand needs and create tailored designs

• Presented design concepts, ensuring alignment with client goals

• Designed and developed responsive websites integrated with the Company’s CMS

• Contributed to branding, graphic design and internal marketing projects

• Worked with teams to deliver high-quality projects on time