Mailsprouts Card Co is an independent greeting card brand built on friendship, creativity, and a shared love of watercolour painting. Started by two long-time friends living in different countries, the brand celebrates life’s small moments and the joy of staying connected through handwritten messages. When they approached me, they had a bank of beautiful hand-painted designs but no digital presence. My role was to bring the entire business to life online.

I created the full brand identity, from logo and visual style to tone of voice. I then designed and built a Shopify store, integrating print-on-demand services with Prodigi to allow each design to be printed and shipped as orders came in. I handled everything from pricing structures and payment gateways to preparing print-ready artwork and mockups that would help sell each card on its own visual charm.

Beyond the store, I also designed a range of social media assets to help build anticipation and showcase the collection in a warm, engaging way. This was a project where I was involved in every detail, helping turn a passion project into a fully-functioning online business while keeping the heart of the brand intact.