Beehive Gym is a strength and performance gym built around the idea of community, support and shared progress. The atmosphere inside the gym is energetic and welcoming, with a real sense of everyone working together. The goal was to create a bold new visual identity that captured that spirit and helped the gym stand out as it built its reputation.

I designed the full brand, from logo and colour palette through to merchandise, signage and printed materials. I also built the website with a focus on driving new member sign-ups and clearly showing what made Beehive different. Every part of the design was built around the idea of strength in numbers, using simple, powerful messaging and a strong visual style that reflected the energy inside the gym.

The new brand and website gave Beehive a solid platform to grow from, helping them attract new members and create a clear, memorable presence in a competitive space.